Adidas pulls Bella Hadid ad, apologizes for campaign linked to 1972 Munich Olympics

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Socialite Life

Adidas has removed images of model Bella Hadid from ads promoting a sports shoe launched initially for the 1972 Munich Olympics.

The German sportswear brand said it was “revising” its campaign after facing criticism from Israel over Hadid’s involvement.

The SL72 sneakers, which Adidas calls a timeless classic, were advertised by Hadid, an American with Palestinian heritage. The model, who previously angered the Israeli government for allegedly chanting, “From the river to the sea, Palestine will be free,” has been accused of antisemitism. Israel’s official X account objected to Hadid as “the f…

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